Internship: Strategic analysis of competitive market

We are looking for a motivated intern to join our Marketing & Product Management department at Power-Packer and wants to contribute to our renewed brand strategy! Do you like to get involved into the actual day-to-day business of analyzing the strategic portfolio and life cycle management for the global Power-Packer brand?

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The project

Being a global market leader in a hydraulic niche market for 50 years requires fundamental and extensive knowledge of products, applications and the market. It is because of these 50 years of experience and expertise that our high demanding Tier1 and OEM customers rely on Power-Packer for many (tailor-made) solutions.

Customer requests are becoming increasingly complex and both the technology and the market are constantly evolving. Failure to keep abreast of these developments and not knowing where the competition is headed can lead to wrong important strategic choices, with potentially disastrous consequences for the future of the company.

In order to stay ahead of the competition, it is therefore essential to map and understand the competition, the market and the available products in the market. This will allow Power-Packer to continue to provide a competitive product offering in the future.

In this internship, you apply the latest business models to analyze the competitive position in one of our markets. With your work you provide a strategic analysis and expose important market information. This allows to substantiate strategic choices and actively contribute to the strategic development and future growth of Power-Packer.

Your qualifications

  • You are available for a minimum period of 4 months

  • You are an enthusiastic student (HBO/ WO) in a commercial or technical field. 

  • You are fluent in both English and Dutch

  • You are able to work independently and responsibly, with strong analytical skills

  • You are open to investigate and highly passionate about getting the right information

  • You are not afraid to give your honest, unrestrained input and your innovative ideas!

  • You are a real team player and an assertive asset to the team

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Welkom bij Power-Packer

Wij ontwerpen, produceren en verkopen motion control systems die feilloos werken. High-tech perfectie die wordt ontworpen in Oldenzaal en daar deels ook wordt geproduceerd. We leveren aan wereldmerken in verschillende branches, zoals automotive, transportvoertuigen, gezondheidszorg, off-highway en landbouw. En dat zijn niet de enige redenen waarom je graag bij Power-Packer zou willen werken, kijk maar. Alvast je toekomstige collega’s aan het werk zien? Dat kan ook.  

Solliciteren bij Power-Packer gaat zo

De juiste mensen aan ons team verbinden, dat is heel belangrijk voor zo'n hightech ontwikkel- en productiebedrijf als wij zijn. Daarom hebben wij een secure selectieprocedure. Ben jij een échte Power-Packer? Zo ontdekken we dat


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